By On Sep 17, 2018 Business Plan
The reason that plan selection is so important is that it has a powerful effect on the overall impact of your plan. You want your plan to present you and your business in the best, most accurate light. Thats true no matter what you intend to use your plan for, whether its destined for presentation at a venture capital conference, or will never leave your own office or be seen outside internal strategy sessions.
Most books on business planning seem to be aimed at these startup business owners. Theres one good reason for that: As the least experienced of the potential plan writers, they are probably most appreciative of the guidance. However, it is a mistake to think that only cash-starved startups need business plans. Business owners find plans useful at all stages of their companies existence, whether they are seeking financing or trying to figure out how to invest a surplus.
Business plans tend to have a lot of elements in common, like cash flow projections and marketing plans. And many of them share certain objectives as well, such as raising money or persuading a partner to join the firm. But business plans are not all the same any more than all businesses are.
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